Origin · Economics

If this sofa stood in a showroom, it would cost three times more.

Not a figure of speech. Here is the arithmetic, layer by layer, on a sofa that leaves a workshop in Wielkopolska.

furni.io journal7 min read
Modular corner sofa in a Polish workshop interior.

Poland builds a large share of Europe's upholstered furniture. Many of the labels sold in western European showrooms are stitched a few hours from Poznań. The sofa does not change on the way west, only the price does.

The three layers of markup

  • Importer or wholesaler: plus 25 to 35 percent, for warehousing and B2B sales.
  • Retail chain: plus 90 to 120 percent, for rent, staff, display stock and returns.
  • Brand licence and marketing: plus 10 to 20 percent, for the name on the tag.

Compound those layers on a workshop price of about 1,400 euros and the shelf price lands between 3,900 and 4,600. Three times the number the maker needed to build it, ship it and stay in business.

The sofa crosses one border and gains two thousand euros. Nothing was added to it.

Why it is literally the same sofa

The frames come from the same hardwood suppliers, the foam from the same converters, the fabric from the same mills, and the sewing is done by the same trained upholsterers. There is no separate premium production line for the export version. There is a separate invoice chain.

What you keep instead

Removing the layers gives you back money, but also time and information. Three to four weeks instead of eight to twelve, a published specification instead of a marketing sheet, and a maker who can answer questions about their own production.

Questions answered

Common questions

Is Polish made furniture actually good quality?
Poland is one of the largest furniture exporters in the world and supplies many western European brands. The quality depends on the specification, not the country, and Polish workshops routinely build to the highest specification because that is what their export clients demand.
Why is the same sofa so much more expensive in a showroom?
Because an importer margin, a retail margin and a brand licence are applied on top of the workshop price, and each one is a multiplier rather than a fixed fee.
Do I lose consumer protection buying directly?
No. An EU based seller owes you the same statutory warranty and the same distance selling withdrawal rights as a high street chain in your country.

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